Our purpose & values

At Wilcox, we are a family-owned business that is underpinned by our wonderful team. We are growers at heart, continuing our journey to be a purpose led, values driven organization. This provides the energy to move us forward and navigate adversity.

Our purpose is simple but meaningful to us. “Growing Healthy Communities from the Ground Up” is our “why”. We do this by respecting the land we work and growing goodness through the healthy, nutritious produce we deliver to our customers. We take pride in positively impacting the local communities we serve, developing and growing our team, and having a wider positive impact on the health of NZ.

Defining our values is the most important project I have personally been involved with at Wilcox. They were developed by the Wilcox team and Family to enable a collective approach in the way we want to behave and interact. We take joy in seeing and celebrating these behaviors every day in our business. We are not perfect and don’t always meet the standards we set, but we continually strive to be deliberate in how we go about things. The key values originate from “Respect”, “Performance” and “Growth” and are supported in the phrases:

“Respect at our Core” - Respect

“Expect the Best” – Performance

“Together Growing” – Growth

We take pride in the team we have and are always looking for like-minded people who are serious about their ability to contribute and take ownership. If this sounds like you, I invite you to join us on this journey.

Akash Varma

CEO

A.S Wilcox & Sons Ltd

Purpose

Growing Healthy Communities From The Ground Up

Values

Respect at our core

  • Our integrity is our strength
  • We develop and value good, strong relationships
  • We embrace everyone as our equal in the way we speak and listen
  • We choose positivity, every day
  • We take pride in everything we do
  • We care for our land to ensure a sustainable future

Expect the best

  • We all have the responsibility to deliver, individually and collectively
  • We hero leadership and good management
  • We have the resilience and perseverance to succeed
  • We are self-motivated and own our responsibilities
  • We are proactive and ask "what can I do?"

Together growing

  • We never stop growing..as people and as a company
  • We actively challenge ourselves to find a better way
  • We grow people too
  • We constantly seek and support new innovation
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